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The High – Tech Innovations of the Greasepaints Industry

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The High – Tech Innovations of the Greasepaints Industry
Digitalization and technological revolutions are converting
the edifices of the cosmetics market and are breaking down the access
boundaries for brand new marketplace gamers. The needs and expectancies of the
networked clients – namely to obtain fast, specific and seen consequences – are
real challenges for manufacturers. We test the contemporary trends in
“networked cosmetics” and “splendor tech”.
Artificial Intelligence and Big Data
Artificial intelligence (AI) is making its debut in a
cosmetics marketplace that is increasingly specializing in personalization. AI
is already being used in many sectors such as protection, shipping and fitness,
and can method and examine from mountains of records and improve its
informational value.
Equipped with the equipment to examine big volumes of
gathered consumer records, cosmetic brands are already benefitting from a
higher expertise of their clients, letting them create tailored answers and offer
specific guide to every individual.
Tailored diagnostics and cosmetics
Combined factors, beauty assistants
Using a clever replicate (Hi-Mirror), a clever brush
(Sisley’s Hair Analyzer) and a selfie (Olay’s Skin Advisor), it's miles now
feasible to examine the correlation among environmental elements (UV,
pollution, air humidity etc.) and the skin’s normal health (wrinkle formation,
elasticity, hydration, pigmentation and so forth.). Users benefit in real time
from realistic advice approximately cosmetic products and beauty care answers
that they are able to use to optimally treat their skin.
MY SKIN TRACK PH, LA ROCHE-POSAY
After launching the My Skin Track UV, a battery-loose gadget
for measuring UV publicity, La Roche-Posay has taken its activities within the
individualized splendor care quarter a step similarly with its unveiling of the
My Skin Track pH. This 2019 CES Innovation Award-triumphing sensor provides an
individual dimension of the skin’s pH, that's an vital parameter specially in
situations consisting of eczemas, dryness and neurodermatitis. The device makes
use of microfluidic technology to seize trace amounts of sweat from skin pores.
The product can be released within the USA with the aid of the associate
dermatologists of La Roche-Posay and ultimately advertised without delay to the
clients in 2019.
The DIY (do-it-yourself) motion is any other component of
the beauty tech trend and is going hand-in-hand with the growing use of
domestic mixers. Consumers can use those high-tech minilabs, for instance
Romy’s Figure Formulator or BeautyMix, to create their very personal natural
beauty merchandise adapted to the specific desires of their personal pores and
skin.
This fashion is similarly pondered in the coining of the
time period “everyday consumption”. This refers to clients’ practice of only
producing the day by day dose of their product when they want it.
3-D printing for extremely-personalization
While the cosmetics industry has been fascinated for years
by three-D bioprinting, mainly by L'Oréal and its partnerships with Organova
and Poeitis, 3-D printing is now locating new programs and providing
ultra-personalised merchandise.
Working with a digital camera that analyses the desires of
the pores and skin and the form of the face, the patron blessings from a
broadcast hydrogel mask that maximizes the effectiveness of the customised
care.
The product will be to be had in the US within the 1/3
sector of 2019.
NAIL ART PRINTER, FUNAI AND P&G
Working from a image or a template, this three-D printer
automatically detects the form of your nail, shows a digital preview of the
pattern at the nail and prints it at once, right there at domestic.
The product launch date is but to be announced.
Virtual truth and augmented fact
Augmented truth and digital truth are locating their manner
now not simplest into our daily lives, however additionally into cosmetics.
Virtual and augmented truth are used in my opinion in phone apps and publicly
in shops, and have an effect on the customers’ buying behaviour in addition to
their behavior in social networks.
For simulations of make-up, nail polish and false eyelashes,
or visualizations of skin aging... These kind of new tools improve the client’s
experience and promote impulse shopping for.
FUTURE X SMART STORE, SK-II
Japanese cosmetics brand SK-II opens its first Concept Store
"phygital" (Tokyo, June 2018).
This idea integrates facial recognition and synthetic
intelligence technology to create a unique communicate among save and
purchaser.
A actual undertaking for the industry
Networked objects and digital technology serve no longer
only as means for modernizing advertising and communication strategies, but
also as a true assist for innovation and boom in a tough marketplace
environment.
For one component, it allows brands to gather and examine
huge volumes of data in actual time to set up extra non-public relationships
with their customers. Furthermore, way to the improvement of diagnostic and
prescription merchandise and devices, clients advantage from particular,
tailor-made and modern answers that toughen the sales pressure’s statements and
upload a health dimension to the cosmetics.
Since early youth, I become rummaging in my mother’s
bathroom for the ideal cosmetic product, I turned into looking her at some
stage in the each day recurring and I changed into trying to apprehend why she
become the use of one product over some other. Growing up, I actually have
decided to mix my love for cosmetics, symbol of wellness and elegance, with my
daily paintings.
A biological engineer by using education, a marketer with
the aid of alternate, I like surfing between these skills to explore client needs, information
new usages and monitoring and spotting developments. After getting to know the
ropes at numerous cosmetics brands, I am running nowadays as a product
supervisor at IMPAG France. My working lifestyles lets in me to be a motive
force for innovation.
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IMPAG GroupCommunications
Raffelstrasse 12 8045 Zürich Switzerland
Phone: +forty one 43 499 25 00
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